Picture disembarking from a flight and heading straight to the nearest café for a cappuccino. At the counter, you discover they’re charging you $5, while the individual before you paid $4 for the same coffee simply because they’re a local. Unfair, isn’t it? Yet, this scenario unfolds online with alarming frequency.
Our research reveals that UK holidaymakers may pay up to 97.5% more for bookings. Many online services exhibit varying prices for identical items based on the user’s browsing location. Consequently, the price for the same holiday package might be lower for a German IP address than for a Swedish one.

Wondering how this is possible? Once again – your IP address is to blame. It divulges your geographical location, granting businesses the discretion to tailor search results and pricing accordingly.

Thus, before purchasing a monthly subscription for your favorite music platform or ordering that new sci-fi novel, take a moment. First, clear your browser cookies to erase your browsing history. Then, launch your VPN app and select a country. Experiment with different locations to secure the best shopping deals.